Tuesday, February 4, 2014

FEARLESS CHOCOLATE: A brand that shows being 'fearless' means being 'better'

Definition of Fearless: 'without fear; bold or brave; intrepid' (Ref)

Why is it called FEARLESS CHOCOLATE? Perhaps because:
  • the flavours are 'bold'?
  • the customers are 'brave' because they try new flavours and support a good cause?
  • or the company is 'fearless' by working hard to be socially and environmentally responsible, despite the added costs that comes with that challenge?

Likely, the reason is all of the above. But actually, the company says their chocolate is called 'Fearless' because it is 'inspired by those who have the courage to dream and act.' (Ref: B Corporation).

Either way, this bean-to-bar chocolate company, based in Berkeley, California, is a great example to other start-ups with a dream of being socially and environmentally responsible. FEARLESS CHOCOLATE not only makes chocolate with 'direct trade' organic cacao beans, but they also donate a portion of their proceeds to  'champions who fearlessly work to fashion a better world'. 

In addition, they use packaging that is printed on 100% post-Consumer Recycled Paper and they use environmentally responsible materials within their organization. And they are held accountable for this by being a Certified B Corporation, which means they have proven that they meet 'rigourous standards of social and environmental performance, accountability, and transparency.' (Ref

Recently, my sister attended a conference in Texas, where she bought me a 70% dark FEARLESS CHOCOLATE bar called 'Exploding Coconuts'. The chocolate was bold, tangy and bitter, with a nice toasted coconut flavour. With just three ingredients, I felt good about eating this chocolate (no post-consumption-sugar-remorse for me on this one!) because there were no artificial flavours, no colours and no soy lecithin, among other additives usually found in commercially sold chocolate. And although very bitter, I truly enjoyed eating this chocolate bar for its texture and flavour.

I hope I soon have a chance to try one of  FEARLESS CHOCOLATE's other bold flavours, including 70% Super Seeds Crunch, and 70% Sweet & Hot Hibiscus Ginger, among others.  These are available for purchase to U.S. and International destinations online, or in a number of stores across the U.S.

Here are the package details of the chocolate that I tasted this week:

70% Cacao Exploding Coconuts, 2oz (56.7g)
Ingredients: Organic Cacao, Organic Raw Shredded Coconut, Organic Cane Sugar.
May contain traces of dairy, peanuts, and soy from shared equipment.

1 comment:

  1. I haven't found any dark chocolate that tastes as good as Fearless does.